FSU 营销俱乐部 Shows That They Can Compete in Today’s Business World

Apr 17, 2019 12:10 PM

Competing against universities with names like Yale and Syracuse, Frostburg State University’s 营销俱乐部 proved that they have the ideas and the skills to compete in today’s business world.

Frostburg’s 营销俱乐部 won First Runner-Up and Crowd Favorite at the One Day Immersion conference in New York City last fall. 会议, hosted by Pace University, HBO and the Discovery Channel, 等, included a multimedia 竞争 in which students pitched their ideas to a jury of media executives and online viewers.

The FSU team pitched an idea that would serve students like them, a mobile app that would help them find and swap textbooks safely.

“Our idea for the book swap app was about creating a safe hub where you can go in and search by your location to see who might have books that you need. Then you can save on shipping and just go pick it up at a designated safe place,哈利·科尔曼说。, president of the FSU’s 营销俱乐部.

“We can see it being more than just books, so that it would eventually include forums, conversation boards for clubs and organizations and a place to rate professors. It could even include multiple campuses,” explained Ben McClanahan, 营销俱乐部 vice president.

Preparing for the 竞争 involved several weeks of business planning and included marketing research, 竞争, defining the target market and creating a budget. It even involved determining what the app would look like.

“Every Thursday we’d be brain crunching at our meeting, but we also did a lot of out-of-meeting-work to get it done,” explained McClanahan. “It was a real-world example of what we’re getting into after we graduate.”

Once they determined the scope of the project, the 营销俱乐部 created and submitted a video about two weeks prior to the conference. That landed them a spot in the finals. 在会议上, the students pitched their idea on stage in front of the jury and a Facebook Live feed.

“佩斯大学, Syracuse – that was our 竞争; it was a daunting line up, but it was really cool,科尔曼说。 about the tough 竞争 they faced. “We got crowd favorite for the online voting and first runner up from the judges.”

The prize included a cash prize, which was put back into the club coffers, and a 30-minute consultation with top media executive, 克雷格公园, vice president of Programming for Comcast Media.

The 营销俱乐部 is open to all students regardless of major. Coleman and McClanahan agreed that the diversity of the students in the club added to the success of the project.

“You get people from all different majors, so you get all different ideas for things,科尔曼说。. 添加麦克拉纳罕, “I was really proud of the group, everyone putting their minds together and everybody had a cool little piece of the puzzle.”

As part of the club, students attend a working conference every year.

“This conference wasn’t just passive attendance,” said advisor Dr. 莉莉,你们 on why she chose the One-Day Immersion conference for the club. “It included the 竞争, which motivated students and built confidence. It showed them that they can compete with bigger schools that have more resources. It showed them that we can be just as creative as big schools, so embracing what we have and making the most of it.”

“We couldn’t pass this up,科尔曼说。, “Even if we didn’t win anything, we knew it would be a good experience and something to get everyone involved in.”